By David Bischoff
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Extra resources for Abduction: The Ufo Conspiracy
But there are examples that have increased in scale to some extent across time, in or out of school, that are worth examining. One of the more relevant cases is that not of a product, but of a genre of software—edutainment. We (Klopfer and Osterweil, forthcoming) and others (Ito et al. 2009; Ito 2008; Buckingham 2007) have 46 Chapter 4 written about the rise and fall of edutainment software in the 1980s and 1990s. Although the attribution for the decline of this software genre differs slightly, there is an agreement on most of the elements associated with its rise and on many elements of the subsequent fall.
But the Fly was designed for older kids (ages seven to fourteen), and would require new partnerships that not only appealed to their entertainment interests (which they would not want to perceive as being “kidlike”), but also served academic purposes as well. Although there were many reasons for the lackluster appeal of the Fly, one was the challenge associated with marketing a product that was both fun and educational to an audience outside the early-childhood space. LeapFrog LeapFrog is a company founded solely on the success of its educational games and media, albeit for a younger audience.
I will turn the place upside down. . ” Jones would make good on his promise. Jones began his tenure by spending a few weeks meeting the various senior people in the organization, observing the ways the various departments worked, and generally getting a sense of the place. He says, “What I got coming out of that . . was a profound sense that the business was heading into fairly dangerous waters and wasn’t conscious of it. . When you analyze [broadcast production] as a business . . ” Not only was NBC News deeply entrenched in the rapidly diminishing business of broadcast production, its employees were also working against one another.
Abduction: The Ufo Conspiracy by David Bischoff